Marketing Solutions for Hospitals and Systems: Gain Insight on Patients and Donors
To achieve marketing success in an increasingly competitive healthcare environment, hospitals must know more about their current and prospective patients, as well as donors. IXI’s unique data-driven targeting helps healthcare providers significantly improve marketing ROI and can provide a competitive edge.
Enhance Communications Based on Likely Financial Capacity and Household Behaviors
Hospitals can leverage IXI capacity and segmentation solutions to communicate with patients and donors more effectively by gaining a better understanding of likely utilization, estimated financial capacity, and consumer behaviors.
Strategic Targeting
- Identify and target households for specific services based on relevant life-stage data
- Focus outreach on most profitable customers based on likely anticipated utilization
- Streamline fundraising efforts by gaining knowledge on a household’s ability/propensity to donate
Versioned Messaging
- Humanize your patient and donor data and gain a three-dimensional view of the consumers in your service area, including how they interact with each of your facilities
- Deliver the right messages to the right households
- Improve the effectiveness of direct mail campaigns
- Create more meaningful and lasting customer and donor relationships
