Market Level Analytics « IXI Services, a division of Equifax: Financial and economic insight for every U.S. household

Market Level Analytics

Check Out IXI Market Insights in Action

Conduct market level analytics with IXI’s…

Success Stories

Bank Uses MarketMix to Assess Branch Performance

With a foundation of measured assets, IXI’s market level solutions enable marketers and analysts to assess relevant geographic locations to size the market, track share and competitive progress, and locate high-growth and under-developed market areas. Not only can firms better understand how markets are changing on a macro level, but they can also understand how the market is changing for specific product categories.

IXI Market Level Analytics Applications:

Market Share	Determine market share by product line for relevant peer groups Track market share over time
Market Size and Growth	Identify growing and declining markets and products by geography Determine market size and opportunity
Site Location	Penetrate growing markets with minimal competition
Branch, Territory and Sales Management	Evaluate distribution channels by sales activity Allocate sales force based on demand Gauge territory performance and goals
Merger Integration Planning	Optimize branch/territory management for combined firm

Client Insights

Leading firms use IXI's solutions to maximize the return on their marketing, sales and risk management efforts