For over 15 years, IXI has used its foundation of anonymous, direct-measured assets to help clients achieve unmatched ROI in their marketing and selling programs, reduce risk, increase productivity, and gain more loyal relationships with customers.
Our goal is to enable our clients to gain a complete picture of households’ financial and economic positions, including assets, income, spending, and credit. We help firms quantify financial and economic capacity to invest and purchase their products and services; understand their share of wallet; differentiate households based on their expected use of credit; manage risk based on households’ predicted ability to meet financial obligations; and analyze financial behaviors by demographic categories, such as age, lifestyle, and more.
