The Power of Direct-Measured Assets
IXI is the only firm to directly measure wealth. Through our exclusive network of more than 95 leading financial institutions, IXI directly measures approximately $10 trillion in anonymous U.S. consumer assets and investments, representing more than 42 percent of all U.S. consumer invested assets.
Most solutions that offer consumer financial insights rely primarily on survey- or census -based data. Instead of relying on these same sources, IXI provides reliable and actionable financial and economic insight based on direct-measured anonymous asset data, overcoming the accuracy, reliability, coverage and granularity limitations of survey-based data.
IXI utilizes its patented process to collect and classify anonymous consumer asset data and then combines it with additional proprietary measures of total income, discretionary spending, and aggregated credit to provide a more complete picture of households’ financial and economic positions. This proprietary database forms the foundation of IXI’s solutions.