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Financial and economic insight for every U.S. household

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Client Success:

By using IXI’s WealthComplete to gain insight on the growth potential of new customers from Day One, a leading bank can expect to increase balance amounts for high potential new customers over 200% more than for low potential customers and achieve almost $50M in incremental AUM from new customers.

IXI Releases Small Business Assets™ to Enable Financial Services Marketers to Better Identify which Small Organizations to Target
New Solution Helps Firms Better Communicate with Small Businesses Based on Direct-Measured™ Small Business Assets

September 13, 2011

IXI announces the launch of Small Business Assets, a new solution to help financial services marketers enhance marketing campaigns to small businesses. Small Business Assets enables firms to gain insight on which small organizations to target based on measured assets invested by small businesses. The solution is available exclusively to firms that are part of the IXI Network.

Financial services firms that market to small businesses often have little insight on which small organizations have the appropriate finances to be the right fit for their products and services. For example, a small business that has few invested assets might be an inappropriate target for a premium checking account or charge card. This has resulted in inefficient direct mail efforts and a challenge for firms that are seeking to maximize their marketing dollars.

Small Business Assets enables firms to overcome this challenge by presenting an estimate of assets invested by small companies within a ZIP+4. This helps firms to differentiate those small businesses that are likely to have significant assets from those that do not. The foundation of the tool is approximately $2 trillion in anonymous, small business invested assets that are submitted to IXI from its network members. IXI aggregates this information in order to provide firms with new insights on where small business assets are located across the U.S.

Small Business Assets enables firms to:

  • Effectively distinguish and target small businesses by invested assets
  • Better identify the best candidates for small business cross-sell/upsell campaigns as well as premium vs. standard offers
  • Reach potential new customers with significant small business assets
  • Enhance model performance

Another key feature of the solution is that it allows firms that market to small businesses to differentiate residential from non-residential based organizations. This helps firms better target and meet the unique needs of SOHO’s (Small Office Home Office) businesses.

For more information on how your firm can use Small Business Assets to improve marketing efforts to small businesses, please contact your IXI account manager or email info.ixiservices@equifax.com. More information about Small Business Assets is available here.

Neither these materials nor any product described herein were developed or intended to be used for the extension of credit to any individual, nor may they be used for purposes of determining an individual’s creditworthiness or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq.