May 24, 2011
IXI is pleased to launch our newest business unit, Economic Insights, headed by Chief Economist and industry veteran, Amy Crews Cutts. Formerly Deputy Chief Economist at Freddie Mac, Cutts will lead the expansion of IXI’s economic analysis, trending and forecasting capabilities. The new unit will offer analytical services, consulting and new product innovation, bringing clients improved marketing, performance measurement, and risk management solutions based on a more sophisticated and actionable understanding of how changes in economic conditions impact their customers’ future wallets.
The importance of accurate foresight for financial services risk management and marketing executives is unquestionable. Economic Insights will help clients target their resources in a more profitable way – not just targeting today’s mass affluent, high-middle income or good credit consumers, but identifying the consumers who are likely to meet those descriptions in the future.
Economic Insights services will answer key questions about consumers’ likely financial situations 1, 3, and 5 years out. By capitalizing on IXI’s unique anonymous, aggregated consumer financial information combined with larger economic factors, such as employment data, real wage growth, and property values, Economic Insights services will predict what is important to businesses: the consumer of tomorrow.
Economic Insights will help your company answer the following questions:
- How has the recession affected consumer savings, credit and spending behaviors?
- Which types of consumers are likely to make meaningful wealth or income gains over the next few years?
- How are changes in gas and food prices affecting consumer savings and investment choices?
- How are consumers altering their budgets to accommodate these higher costs?
- How are potential customers in your footprint fairing?
- Is income rising or falling relative to other areas within and outside your market?
To learn more about using Economic Insights services to improve predictive analytics and forecasting at your firm, please contact your IXI account manager or email info.ixiservices@equifax.com.