June 7, 2011
IXI and FICO™ are pleased to announce the launch of Aggregated FICO® Scores from IXI. For the first time, marketers can use an aggregated, micro-neighborhooded form of FICO® Scores to enhance marketing applications, thus enabling credit grantors, insurance companies, and other firms to utilize an aggregated version of the industry accepted credit risk assessment measure for non-FCRA marketing purposes.
Aggregated FICO® Scores from IXI is a non-FCRA version of the FICO® Score developed solely for marketing purposes and it cannot be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment.
The new, aggregated score expands the use of the proprietary FICO scoring methodology into online and offline marketing applications. Many IXI clients already use the traditional FICO® Score for credit decisions and IXI is proud to now offer an aggregated version that clients can use in marketing efforts, allowing the unique FICO insight to be incorporated across the customer lifecycle.
With Aggregated FICO® Scores’ online target segments, online advertisers can leverage likely credit behavior to better direct their messaging to the appropriate online space allowing them to not only decrease ad spend, but target their ads to more customers that are likely to respond.
For more information on how your firm can use Aggregated FICO® Scores from IXI to enhance marketing efforts, please contact your IXI account manager or email info.ixiservices@equifax.com. More information about Aggregated FICO® Scores is available here.