Wealth and Spending Matter
Just because someone likes to travel often, it doesn’t mean they enjoy the same types of travel destinations and activities as fellow frequent travelers.
As Americans age and (hopefully) amass increased levels of wealth over time, their investment strategies evolve.
IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.
With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.
IXI Services is a division of Equifax.
Mergers and Acquisitions Handbook for Retail Bank Marketers
Download this handbook to learn tips to help retain customers, assess growth potential in combined customer-base, and evaluate new branch network.
On-demand Webinar: The Art of Engagement Using the Science of Numbers
Watch this on-demand webinar to learn more about best practices for Communication Services Providers, including improving customer engagement through more effective use of Customer Lifetime Value models.
Report: Observations and Impacts of U.S. Consumer Wealth Trends
Watch a preview and download this report to understand how U.S. investment habits have changed from before the Great Recession to December 2014 and what it means for financial services firms.
What’s New at IXI Services
Going Beyond the Most Affluent Is Critical for Conscious-Consumer Products
Paying with plastic: How the recession affected the way we spend
Are Affluent Millennials Worth the Marketing Dollars Right Now?
Less affluent, lower income consumers more favorable towards mobile ads: report
The Best U.S. Counties to Be a Banker
Three Ways Financial Propensity Profiles Make Conversion Rates Soar
Igniting CRM Strategy
Implementing a Champion/Challenger Trial Now
Don’t Ignore Your Customers’ Own Surging Liquidity
Time to Hit the Reset Button on Your Audience Segmentation