Financial and Economic Insight For Every U.S. HouseholdWallet of America WealthLinx Is Your Firm A Member? Growing Bank Deposits With Targeted Prospecting IXI Digital

Wealth and Spending Matter

For over 15 years, IXI has helped the nation’s leading financial services and consumer marketing firms optimize marketing efforts, manage risk, identify growth markets, and enhance practice and performance management.

IXI solutions enable marketing, sales, and risk management executives to differentiate and target consumer households based on measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market.

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IXI is now an Equifax company

Spotlight

The Foundation of Our Solutions: Wallet of America
IXI’s Wallet of America foundation integrates a range of financial and economic data to empower decision-makers with multi-dimensional insights that they can use to improve sales and marketing efforts, mitigate risk, and grow their businesses.

Reach the Right Audience Online with Wealth-Based Targeting
Learn how a leading financial services firm reallocated 78% of its campaign impressions to visitors likely to have over $100,000 in assets and created an expected increase of 88% in opening balances for new accounts.

Learn how leading firms use IXI’s solutions