Home

Insights from IXI

Wealth and Spending Matter

Meet Henry

May 2016

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.

Spotlight on Frequent Travelers

April 2016

Just because someone likes to travel often, it doesn’t mean they enjoy the same types of travel destinations and activities as fellow frequent travelers.


IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.

Spotlight

Mergers and Acquisitions Handbook for Retail Bank Marketers
Download this handbook to learn tips to help retain customers, assess growth potential in combined customer-base, and evaluate new branch network.

On-demand Webinar: The Art of Engagement Using the Science of Numbers
Watch this on-demand webinar to learn more about best practices for Communication Services Providers, including improving customer engagement through more effective use of Customer Lifetime Value models.

Report: Observations and Impacts of U.S. Consumer Wealth Trends
Watch a preview and download this report to understand how U.S. investment habits have changed from before the Great Recession to December 2014 and what it means for financial services firms.

What’s New at IXI Services

Even affluent millennials get help from Mom and Dad

Looking Beyond Cost Per Acquisition To Uncover a More Valuable Audience

Small Tennessee Bank Goes Far and Wide to Build Wealth Business

Going Beyond the Most Affluent Is Critical for Conscious-Consumer Products

Paying with plastic: How the recession affected the way we spend

Are Affluent Millennials Worth the Marketing Dollars Right Now?

Less affluent, lower income consumers more favorable towards mobile ads: report

The Best U.S. Counties to Be a Banker

Three Ways Financial Propensity Profiles Make Conversion Rates Soar

Igniting CRM Strategy

Implementing a Champion/Challenger Trial Now

More News