Insights from IXI
Wealth and Spending Matter
This month, we explored our “Young and On the Road to Wealth” digital targeting segment – households whose estimated age and income indicate a likelihood of high future net worth.
We offer a vast array of digital targeting segments to help online marketers target their ad campaigns more efficiently to consumers with the specific behaviors, preferences or characteristics in their target audience. This month, we identified the five ZIP Codes with the highest concentration of households in two of our retail digital targeting segments.
IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.
With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.
IXI Services is a division of Equifax.
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Save the Date: IXI Network Member Forum, November 20-21, 2014, New York, NY