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Insights from IXI

Wealth and Spending Matter

Social Media Habits by Wealth Tier

May 2015

As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of wealth tier on a household’s social media habits.

Social Media Habits by Income Tier

May 2015

As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of income tier on a household’s social media habits.


IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.

Spotlight

eBook: Identifying the Emerging Affluent to Start Lifelong Relationships – A Financial Marketer’s Guide to Mass Affluent Millennials
Download this ebook to understand how the Millennial generation’s financial profile differs from prior generations and how to better market specifically to Emerging Affluent Millennials.

Webinar: Reaching Nirvana for Retailers: Better Leverage Data To Identify And Engage Your Most Valuable Shoppers
Watch this webinar to learn best practices for Retailers, including leveraging household economic data for more effective marketing and enterprise decision-making.

eBook: A Guide To Better Advertising Through Data – Best Practices for Making Smart Use of Data Online
Download this ebook for tips to help you make smart use of advanced data, analytics and technology for improved return on your online ad campaigns.

What’s New at IXI Services

Emerging Financial Institutions Need to Market to Emerging Affluent Millennials

Equifax Expands Marketing Product Offerings for Bank Marketers

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

IXI Services Talks to MediaPost About Real-Time Analytics and Required Discipline

How Audience Extension Hurts Data’s Integrity

What Marketers Need to Know Before They Onboard

The real problem with last-click attribution

More News