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Wealth and Spending Matter

Shopping Styles by Age and Income Tier

December 2014

With the holiday shopping season in full swing, we wanted to investigate the impact of age bracket and income tier on a household’s shopping style.

Regions with Lowest Discretionary Spending to Income Ratios

November 2014

This month we were curious about which U.S. metro regions have the lowest discretionary spending to income ratios and we made some interesting discoveries.


IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.

Spotlight

Webinar: Looking to the Future – Emerging Affluent Millennials
View this on-demand webinar to gain insights into the financial behaviors and preferences of Millennials and learn tips on how to better predict which Millennials are on the path to affluence.

Webinar: Time to Brush Up. Digital Marketing is Changing Fast.
Learn new ways to optimize your marketing spend! Evaluate your online visitors and use robust data analytics to target your best prospects.

Get Instant Financial Insights on your Website Visitors
Register for a free 30 day trial of our real-time audience intelligence tool, and see financial insights about your site visitors in real time. Sign up today!

Learn how leading firms use IXI’s solutions

What’s New at IXI Services

Emerging Financial Institutions Need to Market to Emerging Affluent Millennials

Equifax Expands Marketing Product Offerings for Bank Marketers

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

IXI Services Talks to MediaPost About Real-Time Analytics and Required Discipline

How Audience Extension Hurts Data’s Integrity

What Marketers Need to Know Before They Onboard

The real problem with last-click attribution

Tuning In to Consumers with Targeted TV Ads

How to Improve Customer Onboarding

More News