Home

Insights from IXI

Wealth and Spending Matter

High Spending Baby Boomers – Where Do They Live?

January 2016

Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent the largest portion of the nation’s household population (37.5%) and a considerable amount of the nation’s spending power.

Wealthy Baby Boomers – Where Do They Live?

January 2016

Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent both the largest portion of the nation’s household population (37.5%) and investable assets (45.5%). In total, they hold $14.5 trillion (yes, trillion!) in investable assets.


IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.

Spotlight

On-demand Webinar: The Art of Engagement Using the Science of Numbers
Watch this on-demand webinar to learn more about best practices for Communication Services Providers, including improving customer engagement through more effective use of Customer Lifetime Value models.

Report: Observations and Impacts of U.S. Consumer Wealth Trends
Watch a preview and download this report to understand how U.S. investment habits have changed from before the Great Recession to December 2014 and what it means for financial services firms.

eBook: Identifying the Emerging Affluent to Start Lifelong Relationships – A Financial Marketer’s Guide to Mass Affluent Millennials
Download this ebook to understand how the Millennial generation’s financial profile differs from prior generations and how to better market specifically to Emerging Affluent Millennials.

What’s New at IXI Services

Don’t Ignore Your Customers’ Own Surging Liquidity

How Brands Can Master the Art of Affluent Engagement Marketing

Expanding the Pie by Exploring New Qualifiers in Affluent Auto Marketing

Banks Are Also Software Companies

Helping to Overcome Audience Fatigue in Affluent Travel Marketing

3 Steps for Unlocking Hidden Value in Your CRM Data

How to Market to the Affluent While Respecting Their Privacy

Questions Every Marketer Should Ask of Their Big Data Investments

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

How to Incorporate Financial Data for Better Ad Targeting

More News