Insights from IXI
Wealth and Spending Matter
Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent the largest portion of the nation’s household population (37.5%) and a considerable amount of the nation’s spending power.
Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent both the largest portion of the nation’s household population (37.5%) and investable assets (45.5%). In total, they hold $14.5 trillion (yes, trillion!) in investable assets.
IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.
With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.
IXI Services is a division of Equifax.
On-demand Webinar: The Art of Engagement Using the Science of Numbers
Report: Observations and Impacts of U.S. Consumer Wealth Trends
eBook: Identifying the Emerging Affluent to Start Lifelong Relationships – A Financial Marketer’s Guide to Mass Affluent Millennials
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