Insights from IXI

Wealth and Spending Matter

IRA Investors – Where Do They Live?

August 2015

Individual Retirement Accounts (IRAs) are a popular way for U.S. households to prepare for their financial futures. This month, we wanted to uncover “hot markets” for IRA investors.

Luxury Travelers – Where Do They Live?

August 2015

In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations live.

IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.


Webinar: Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests
Watch this webinar to learn best practices for Restaurant marketers, including augmenting the wealth of your transaction data for more effective marketing and enterprise decision-making.

eBook: Identifying the Emerging Affluent to Start Lifelong Relationships – A Financial Marketer’s Guide to Mass Affluent Millennials
Download this ebook to understand how the Millennial generation’s financial profile differs from prior generations and how to better market specifically to Emerging Affluent Millennials.

Better Differentiate Subscribers by Potential Lifetime Value
Attend our presentation for Communications Service Providers (CSPs) at the CTIA MobileCON show, Las Vegas, Sept 10, 2015.

What’s New at IXI Services

How to Market to the Affluent While Respecting Their Privacy

Questions Every Marketer Should Ask of Their Big Data Investments

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

How to Incorporate Financial Data for Better Ad Targeting

Emerging Financial Institutions Need to Market to Emerging Affluent Millennials

Equifax Expands Marketing Product Offerings for Bank Marketers

More News