Wealth and Spending Matter

Young and On the Road to Wealth

August 2014

This month, we explored our “Young and On the Road to Wealth” digital targeting segment – households whose estimated age and income indicate a likelihood of high future net worth.

Mass Market vs. Upscale Shoppers

August 2014

We offer a vast array of digital targeting segments to help online marketers target their ad campaigns more efficiently to consumers with the specific behaviors, preferences or characteristics in their target audience. This month, we identified the five ZIP Codes with the highest concentration of households in two of our retail digital targeting segments.

IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.


Energy Marketers: Tools for Deepening Customer Engagement
IXI™ Services’ solutions help energy marketers gain insight on households’ estimated financial capacity, demographics, understand website traffic, and utilize real-time tactical applications at the point-of-service to better understand and communicate with their customers

Credit Unions: Efficiently Market to Your Members
Better segment and communicate with credit union members with IXI’s consumer financial insights and web-based applications.

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Learn how leading firms use IXI’s solutions

What’s New at IXI Services

Save the Date: IXI Network Member Forum, November 20-21, 2014, New York, NY

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

IXI Services Talks to MediaPost About Real-Time Analytics and Required Discipline

How Audience Extension Hurts Data’s Integrity

What Marketers Need to Know Before They Onboard

The real problem with last-click attribution

Tuning In to Consumers with Targeted TV Ads

How to Improve Customer Onboarding

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