Insights from IXI

Wealth and Spending Matter

Portland vs. Raleigh

September 2015

How does the financial profile for households in Portland differ from those in Raleigh?

IRA Investors – Where Do They Live?

August 2015

Individual Retirement Accounts (IRAs) are a popular way for U.S. households to prepare for their financial futures. This month, we wanted to uncover “hot markets” for IRA investors.

IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.


Webinar – The Art of Engagement Using the Science of Numbers
Nov 5, 2015, 2pm. Communications Service Provider marketers should attend to learn more about Best Practices in Customer Lifetime Value.

eBook: Identifying the Emerging Affluent to Start Lifelong Relationships – A Financial Marketer’s Guide to Mass Affluent Millennials
Download this ebook to understand how the Millennial generation’s financial profile differs from prior generations and how to better market specifically to Emerging Affluent Millennials.

On-demand Webinar: Ingredients for Restaurant Success – Better Leverage Data to Help Attract and Engage Valued Guests
Watch this on-demand webinar to learn best practices for Restaurant marketers, including augmenting the wealth of your transaction data for more effective marketing and enterprise decision-making.

eBook: A Guide to Better Advertising Through Data – Best Practices for Making Smart Use of Data Online
Download this ebook for tips to help you make smart use of advanced data, analytics and technology for improved return on your online ad campaigns.

What’s New at IXI Services

3 Steps for Unlocking Hidden Value in Your CRM Data

How to Market to the Affluent While Respecting Their Privacy

Questions Every Marketer Should Ask of Their Big Data Investments

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

How to Incorporate Financial Data for Better Ad Targeting

Emerging Financial Institutions Need to Market to Emerging Affluent Millennials

Equifax Expands Marketing Product Offerings for Bank Marketers

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