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Financial and economic insight for every U.S. household


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Monthly Insights

Where Do Henrys Live?

August 2016

This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live.

Are Henrys Not Rich Yet Because They’re Shopaholics?

July 2016

In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits.

How Credit Reliant Are Henrys?

June 2016

Last month, we started to get to know Henrys (High earners, not rich yet). While this group of under 55 year-olds earns annual incomes of more than $100K, they have yet to amass investable assets of $1M.



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eBook: Best Practices in Segmentation

Grow your business by better identifying and understanding who your ideal customers are, what they want and how to connect with them.

Product of the Month

AudienceIntel Video

AudienceIntel is a web analytics tool that delivers insights about your own website, digital ads, email campaigns and mobile presence. See consumer economic insights about your digital landscape in real time. FREE TRIAL

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Handbook: Mergers and Acquisitions Handbook for Retail Bank Marketers

You’ve just completed a merger/acquisition. Our extensive financial asset data and insights can help you combine your brands and achieve your goals.

How We Can Help You Make Smarter Decisions