Wealth and Spending Matter
Last month, we started to get to know Henrys (High earners, not rich yet). While this group of under 55 year-olds earns annual incomes of more than $100K, they have yet to amass investable assets of $1M.
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.
IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.
With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.
IXI Services is a division of Equifax.
Mergers and Acquisitions Handbook for Retail Bank Marketers
Download this handbook to learn tips to help retain customers, assess growth potential in combined customer-base, and evaluate new branch network.
Segmentation Best Practices eBook
Download this eBook to explore fresh ideas, tactics and strategies to help improve your Marketing segmentation.
Report: Observations and Impacts of U.S. Consumer Wealth Trends
Watch a preview and download this report to understand how U.S. investment habits have changed from before the Great Recession to December 2014 and what it means for financial services firms.
What’s New at IXI Services
Even affluent millennials get help from Mom and Dad
Looking Beyond Cost Per Acquisition To Uncover a More Valuable Audience
Small Tennessee Bank Goes Far and Wide to Build Wealth Business
Going Beyond the Most Affluent Is Critical for Conscious-Consumer Products
Paying with plastic: How the recession affected the way we spend
Are Affluent Millennials Worth the Marketing Dollars Right Now?
Less affluent, lower income consumers more favorable towards mobile ads: report
The Best U.S. Counties to Be a Banker
Three Ways Financial Propensity Profiles Make Conversion Rates Soar
Igniting CRM Strategy
Implementing a Champion/Challenger Trial Now