Wealth and Spending Matter


Online Targeting for Auto: Atlanta vs. Detroit vs. Seattle

March 2014

Let’s compare Atlanta, Detroit, and Seattle and find out which city indexes the highest for some of our auto-specific digital targeting segments. These targeting segments help auto companies reach the right online audience for their brands, models, and offers.

Counties with the Highest Number of New Millionaires

March 2014

This month, we decided to revisit last March’s Millionaires topic and take a look at the ten counties with the highest number of new millionaires between June 2012 and June 2013. We’ve defined millionaires as households estimated to have over $1 million in investable assets.

IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 15 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.


Interactive Spending Trends Map
Travel SpendingStyles Interactive MapClick on the map to view state-level credit card spending insights for dining, travel, and more.

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Credit Unions: Efficiently Market to Your Members
Better segment and communicate with credit union members with IXI’s consumer financial insights and web-based applications.

New Insights to Improve Auto Marketing, Sales, and Lending
Auto teams can use IXI’s household financial insights to inform targeting and sales efforts with a clearer view of households’ estimated financial and economic capacity and likely intent to purchase a new auto.

Learn how leading firms use IXI’s solutions

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