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Wealth and Spending Matter

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Impact of Income and Age on How Households Connect to the Internet

April 2014

Curious about how income and age impact how U.S. households choose to access the Internet? Using our Economic Cohorts framework, looked at the device each group is most likely to use when going online.

Impact of Wealth, Age, and Urbanicity on How Households Connect to the Internet

April 2014

Curious about how wealth, age, and urbanicity impact how U.S. households choose to access the Internet? Using our Financial Cohorts framework, we looked at the device each group is most likely to use when going online.


IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 15 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.

Spotlight

Interactive Spending Trends Map
Travel SpendingStyles Interactive MapClick on the map to view state-level credit card spending insights for dining, travel, and more.

Get Instant Financial Insights on your Website Visitors
Register for a free 30 day trial of our real-time audience intelligence tool, and see financial insights about your site visitors in real time. Sign up today!

Credit Unions: Efficiently Market to Your Members
Better segment and communicate with credit union members with IXI’s consumer financial insights and web-based applications.

New Insights to Improve Auto Marketing, Sales, and Lending
Auto teams can use IXI’s household financial insights to inform targeting and sales efforts with a clearer view of households’ estimated financial and economic capacity and likely intent to purchase a new auto.

Learn how leading firms use IXI’s solutions

What’s New at IXI Services

Save the Date: IXI Network Member Forum, November 20-21, 2014, New York, NY

IXI Services Talks to MediaPost About Real-Time Analytics and Required Discipline

How Audience Extension Hurts Data’s Integrity

What Marketers Need to Know Before They Onboard

The real problem with last-click attribution

Tuning In to Consumers with Targeted TV Ads

How to Improve Customer Onboarding

IXI Services Launches AudienceIntel, Providing Online Advertisers With Real-time Insights Into Audience Financial Metrics

More News