Insights from IXI

Wealth and Spending Matter

How Credit Reliant Are Henrys?

June 2016

Last month, we started to get to know Henrys (High earners, not rich yet). While this group of under 55 year-olds earns annual incomes of more than $100K, they have yet to amass investable assets of $1M.

Meet Henry

May 2016

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.

IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.


Mergers and Acquisitions Handbook for Retail Bank Marketers
Download this handbook to learn tips to help retain customers, assess growth potential in combined customer-base, and evaluate new branch network.

Segmentation Best Practices eBook
Download this eBook to explore fresh ideas, tactics and strategies to help improve your Marketing segmentation.

Report: Observations and Impacts of U.S. Consumer Wealth Trends
Watch a preview and download this report to understand how U.S. investment habits have changed from before the Great Recession to December 2014 and what it means for financial services firms.

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Igniting CRM Strategy

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