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Wealth and Spending Matter

Buyers of Luxury Vehicles

September 2014

When it comes to luxury vehicles, the owners of domestic luxury and those of import luxury are not all alike. Below we show that the owners of import luxury autos have higher estimated financial capacity and are more geographically diverse.

Millennial Portfolio Allocation by Wealth Tier

September 2014

The Millennial generation (birthdate 1981 – 2000) makes up approximately 14.9% of U.S. households and holds 5.4% of U.S. investable assets. This month, we decided to take a closer look at the portfolio allocation of Millennial households by wealth tier:


IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.

Spotlight

Webinar: Looking to the Future – Emerging Affluent Millennials
We will be sharing insights into the financial behaviors and preferences of Millennials and giving tips on how to better predict which Millennials are on the path to affluence.
Register now
for the September 30th webinar.

Credit Unions: Efficiently Market to Your Members
Better segment and communicate with credit union members with IXI’s consumer financial insights and web-based applications.

Get Instant Financial Insights on your Website Visitors
Register for a free 30 day trial of our real-time audience intelligence tool, and see financial insights about your site visitors in real time. Sign up today!

Learn how leading firms use IXI’s solutions

What’s New at IXI Services

Save the Date: IXI Network Member Forum, November 20-21, 2014, New York, NY

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

IXI Services Talks to MediaPost About Real-Time Analytics and Required Discipline

How Audience Extension Hurts Data’s Integrity

What Marketers Need to Know Before They Onboard

The real problem with last-click attribution

Tuning In to Consumers with Targeted TV Ads

How to Improve Customer Onboarding

More News