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Wealth and Spending Matter

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Recent articles:

Unique Investments: Where Do These Consumers Live?

May 2013

IXI Services tracks investments for over 65 security types to help financial marketers better target households that prefer these types of investments. Let’s take a look at the markets with the highest dollar amount of assets measured by IXI Services that are invested in a few of these unique products.

Top Vacation Destinations for High Income Households

May 2013

With the summer travel season on the horizon, we decided to take a look at the travel preferences of high income households ($100K-$200K estimated annual household income). The maps in this post show the most likely domestic and foreign travel destinations for households by age tier.


IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 15 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market.

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IXI Services is a division of Equifax.

Spotlight

Getting on the Good Side of Your Most Fickle Customers
Click here to see how IXI helps clients achieve On-Boarding with Confidence, hosted by American Banker.

Webinar: You May Only Have One Chance
Click here to view an on-demand recording of our recent webinar focused on how financial services firms can make the most out of limited personal interactions with customers and prospects.

Leading Bank Leverages IXI Digital Targeting to Increase Opening Balance by 300%
Learn how a leading bank extended its offline use of Financial Cohorts to dramatically enhance online targeting and increase the opening balance for new deposit accounts by 300%.

Learn how leading firms use IXI’s solutions

What’s New at IXI Services

The real problem with last-click attribution

Tuning In to Consumers with Targeted TV Ads

How to Improve Customer Onboarding

IXI Services Launches AudienceIntel, Providing Online Advertisers With Real-time Insights Into Audience Financial Metrics

Differentiating Your Data Models to Improve Advertising Performance

Equifax Introduces CreditStyles® Pro for Financial Institutions, Automotive Lenders, Insurers, Retailers and Telecommunications Companies

Core Audience Announces Data Partnerships With Datonics and IXI Services

IXI Services featured in Digiday: Why Data Transparency Matters

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