Insights from IXI
Wealth and Spending Matter
Let’s compare Atlanta, Detroit, and Seattle and find out which city indexes the highest for some of our auto-specific digital targeting segments. These targeting segments help auto companies reach the right online audience for their brands, models, and offers.
This month, we decided to revisit last March’s Millionaires topic and take a look at the ten counties with the highest number of new millionaires between June 2012 and June 2013. We’ve defined millionaires as households estimated to have over $1 million in investable assets.
IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.
With over 15 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.
IXI Services is a division of Equifax.
Interactive Spending Trends Map
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New Insights to Improve Auto Marketing, Sales, and Lending
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