IXI Services, a division of Equifax

Insights from IXI

There is about $10 billion worth of total outstanding credit in Orleans Parish County, Louisiana.

From June 2011 to June 2012, total Discount Brokerage firm assets in North Carolina grew almost two times the national average of 5.4%.

The top 4 independent planner broker-dealers measured more than $100M each in sales in the Northeast from Oct. 2011 to Sept. 2012, which is 40% of NE independent planner sales.

There is about $95 billion worth of total outstanding credit in Riverside County, CA, the tenth highest out of all counties in the U.S.

Total non-mortgage credit grew 6% in the Austin, TX metropolitan area between June 2011 and June 2012.

Total CDs dropped 14.7% in Los Angeles County between June 2011 and June 2012.

58% of the total assets in Illinois are composed of mutual funds and stocks.

Of those households with total income less than $12,500, households in HI, AK, VT, MT, and WY have the highest average total outstanding credit balance.

The mass affluent segment in Fairfax County, Virginia, bears 54% of the total outstanding credit in the county.

New Jersey millionaires control 64% of the state’s wealth, owning approximately $745 billion in investable assets.

Wealth and Spending Matter

Unique Investments: Where Do These Consumers Live?

May 2013

IXI Services tracks investments for over 65 security types to help financial marketers better target households that prefer these types of investments. Let’s take a look at the markets with the highest dollar amount of assets measured by IXI Services that are invested in a few of these unique products.

Top Vacation Destinations for High Income Households

May 2013

With the summer travel season on the horizon, we decided to take a look at the travel preferences of high income households ($100K-$200K estimated annual household income). The maps in this post show the most likely domestic and foreign travel destinations for households by age tier.

IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 15 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market.

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IXI Services is a division of Equifax.

Spotlight

Getting on the Good Side of Your Most Fickle Customers
Click here to see how IXI helps clients achieve On-Boarding with Confidence, hosted by American Banker.

Webinar: You May Only Have One Chance
Click here to view an on-demand recording of our recent webinar focused on how financial services firms can make the most out of limited personal interactions with customers and prospects.

Leading Bank Leverages IXI Digital Targeting to Increase Opening Balance by 300%
Learn how a leading bank extended its offline use of Financial Cohorts to dramatically enhance online targeting and increase the opening balance for new deposit accounts by 300%.

Learn how leading firms use IXI’s solutions