Insights from IXI

Wealth and Spending Matter

Asset Allocation: Before, During, and After the Great Recession

July 2015

Although the personal wealth of U.S. residents has increased significantly since the 2008 recession from $19.2 trillion post-recession to $31 trillion today...

Millennial Diners

July 2015

As the Millennial generation continues to gain in spending power, we wanted to take a closer look at Millennials who are frequent restaurant diners...

IXI Services helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, identify growth markets, and enhance practice and performance management.

With over 20 years of experience, IXI enables marketing and sales executives to differentiate and target consumer households based on our Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Learn more.

IXI Services is a division of Equifax.


eBook: Identifying the Emerging Affluent to Start Lifelong Relationships – A Financial Marketer’s Guide to Mass Affluent Millennials
Download this ebook to understand how the Millennial generation’s financial profile differs from prior generations and how to better market specifically to Emerging Affluent Millennials.

Webinar: Reaching Nirvana for Retailers: Better Leverage Data To Identify And Engage Your Most Valuable Shoppers
Watch this webinar to learn best practices for Retailers, including leveraging household economic data for more effective marketing and enterprise decision-making.

eBook: A Guide To Better Advertising Through Data – Best Practices for Making Smart Use of Data Online
Download this ebook for tips to help you make smart use of advanced data, analytics and technology for improved return on your online ad campaigns.

What’s New at IXI Services

Questions Every Marketer Should Ask of Their Big Data Investments

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

How to Incorporate Financial Data for Better Ad Targeting

Emerging Financial Institutions Need to Market to Emerging Affluent Millennials

Equifax Expands Marketing Product Offerings for Bank Marketers

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

IXI Services Talks to MediaPost About Real-Time Analytics and Required Discipline

How Audience Extension Hurts Data’s Integrity

What Marketers Need to Know Before They Onboard

The real problem with last-click attribution

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