Insights from IXI
Wealth and Spending Matter

For over 15 years, IXI has helped the nation’s leading financial services and consumer marketing firms optimize marketing efforts, manage risk, identify growth markets, and enhance practice and performance management.
IXI solutions enable marketing, sales, and risk management executives to differentiate and target consumer households based on IXI’s Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market.
Spotlight
Leading Bank Leverages IXI Digital Targeting to Increase Opening Balance by 300%
Learn how a leading bank extended its offline use of Financial Cohorts to dramatically enhance online targeting and increase the opening balance for new deposit accounts by 300%.
Differentiate and Target Small Businesses with Assets
Small Business Assets can enable firms to identify geographies that are likely to have a high concentration of small businesses with significant invested assets. View a map to compare Small Business Assets by ZIP across the U.S.
What’s New at IXI
comScore Enhances Audience Segmentation Capabilities with IXI Digital Segmentation
IXI Releases Small Business Assets™ to Enable Financial Services Marketers to Better Communicate with Small Organizations
IXI and FICO™ Partner to Release Aggregated FICO® Scores for Marketing Applications
New IXI Economic Insights Unit to Offer Forecasting and Predictive Analytics Enabling Clients to Better Understand the Consumer of Tomorrow






